DJ on an outdoor stage in front of a crowd under red lighting

Nightlife

Venue and eventmarketing.

Develop the event identity, announcement plan and ticket release campaign. Follow purchases through to attendance and repeat bookings where data allows.

DiscoverWantAttendReturn

Event identity, artist information, release timing and the ticket journey need to work together. We define that sequence before the campaign is released.

Event identity and positioning

Audience insight, event positioning, campaign concepts, visual systems and a voice that belongs to the crowd you want to attract.

Announcements and creative

Motion-led artwork, artist announcements, short-form film, social content and assets for promoters, partners and venues.

Ticket releases and retention

Ticket release planning, paid media, landing pages, checkout review and post-event retention for an opted-in audience.

Ticket purchases and attendance.

Ticket purchases, cost per purchase, sell-through by release, attendance and repeat purchase where ticketing data allows.

A useful starting point

Event calendar, line-ups, venue capacity, ticketing platform, release dates, audience data and approved artist assets.

How the work connects

Research informs the proposition. The proposition shapes the creative. The campaign and conversion journey are built around the same audience and action.

Inside our approach

Illustrative footage from the homepage film.