Sector focus.
A development enquiry, a restaurant reservation and a ticket purchase involve different information and decisions. The audience and required action shape the campaign.
Ignite Umbrella is a marketing agency focused on property development, restaurants and nightlife. The work connects campaign planning, creative production and advertising.



A development enquiry, a restaurant reservation and a ticket purchase involve different information and decisions. The audience and required action shape the campaign.
The brief defines the proposition and the customer journey. Creative is then produced for the formats and channels agreed in the scope.
Agree the responsibilities for factual checks, approvals, customer enquiries and reporting before launch. Sales and booking feedback help explain what happens after a campaign response.